Marketing Digital / Transformación Digital
Product Marketing Manager, Grow with Google Marketing – Madrid Cliente final
Descripción del empleo
As a Product Marketing Manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base.
This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.At Google, we believe that the web is at the heart of economic growth and we have been investing in helping businesses, entrepreneurs, non profits, developers, creators, cultural organizations and students succeed online.The Grow with Google Marketing team deals with everything Google is doing to support that mission. We have train people in digital skills and are working to bring our programs to even more markets across Europe and help people close the loop and find a job. The team is designing campaigns and managing marketing programs to help millions of people succeed with digital skills.You’ll lead our Grow with Google efforts in Spain and Portugal and focus to show how Google is a net contributor to the Spanish economy and society. As a Grow with Google Product Marketing Manager, you’ll work on our Grow with Google program, Activate, which offers digital skills to Spanish students and SMBs and aims to help them find a job, launch their own business or apply digital skills to their existing business.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Lead and execute Marketing strategies for Grow with Google and manage the relationship with our external partners.
- Implement measurement plans to evaluate your programs, providing data-driven recommendations for continuous improvement and innovation. Track effectiveness and channel mix to constantly improve ROI of Marketing programs.
- Work with a large group of stakeholders across local, regional and global PR, Policy and Marketing organization.
- Set and manage marketing budgets, track and report on Key Performance Indicators (KPIs).
- Identify and work effectively with external partners and vendors (e.g. successfully lead creative and event agencies).
QualificationsMinimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- Experience in Marketing.
- Ability to speak and write in English and Spanish fluently and idiomatically.
Preferred Qualifications
- MBA or relevant experience in Marketing and/or consulting Marketing decision makers.
- Team management experience, and experience in digital skills or public affairs.
- Experience in project and partnership management.
- Experience in below the line marketing and campaigning, and a passion for Marketing and storytelling. Experience in below the line marketing and campaigning.
- Success in managing complex projects in a matrix organization, and the ability to effectively influence cross functional stakeholders and external partners.
- Effective written and oral presentation skills, and comfortability presenting to audiences of senior decision makers.
At Google, we don’t just accept difference – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.To all recruitment agencies Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.