Marketing Digital
Digital Marketing Specialist Personal Health – PHILIPS Cliente final
Job Title
Digital Marketing Specialist PH
Job Description
In this role, you have the opportunity to
Bring your marketing and digital expertise to an innovative product portfolio in a challenging environment. You will be at the heart of the organization’s transformation and new business strategies to expend Philips’ and our customers’ market.
You are responsible for
- Optimizing the digital campaigns for Personal Health (Domestic Appliances, Coffee) and ensuring max effectiveness and business results of digital touchpoints and online marketing activations.
- Reporting, analyzing and optimizing on ongoing basis the digital KPI’s as designed in the digital dashboard among which Website (Page views, CTR, Traffic sources…); Media Digital campaigns (Conventional, RTM…), and support to Search terms (paid & organic)
- Enrolling the Online Video Strategy and maximizing this touchpoint.
- Supporting the CRM, Search Manager, Social Media & Content manager with campaigns and the CRM Activities
- Supporting the e-trade manager with enrolling Amazon Media Group and Philips.es/Philips.pt Strategy
- Collaborating closely with the Digital Team, Media, PR and Marketing Managers to translate plans into actionable digital optimizations, (new) landings pages, search-campaigns and e-mails with a high ROI.
- Closely monitoring campaign activities to identify actionable optimization decisions including site optimization and conversion performance.
You are a part of
The Personal Health (consumer goods) division you report to the Digital & Media Marketing Manager Personal Health Iberia. You join a passionate and dedicated team of 2 Digital Marketing Specialists with an entrepreneurial spirit in which your views will be encouraged and your growth will be fostered.
You will work closely with the KAM, Finance and international marketing team and support the Field Trade Shopper Marketers.
Area: Spain and Portugal (based in Madrid office)
To succeed in this role, you should have the following skills and experience
- A Master’s degree in Marketing or related field of study
- 2-4 years digital media experience working at a media agency or in house digital marketing (preferably in international organization)
- Experience in media digital marketing, with specific knowledge in SEO, PPC, Display, Email, Social, Content Marketing, Online Video, Programmatic)
- Familiarity with Adobe Omniture, Google Analytics, Sprinklr / other analytical tools
- Eagerness to learn everything about digital marketing and follow the latest digital developments
- Drive, solution-orientation, excellent project manager, able to work in a multi-functional team
- Excellent interpersonal communication and analytical skills and extreme attention to detail
- Business fluency in English (written & verbal)
In return, we offer you
To be at the heart of our transformation and share our passion for introducing meaningful innovation in our daily life.
Advance your career in an environment that supports work-life balance, health & well-being and continuous learning. Making a difference begins right here, where you come first.