BAT is looking to hire a Digital Marketing Professional responsible for developing and executing the digital strategy for Glo launch.
This role is a key pillar of Brand Deployment team, responsible for managing the digital marketing activities. Brand to be activated belongs to Next Generation Products Glo launch in Portugal (based in Madrid).
The role will look after all digital channels, with a specific emphasis on social media, eCommerce, emailing, content marketing and influential marketing. The role will also manage the relationship with the digital agency.
Responsible for Digital Channels activation through specialized agencies.
Support with online Customer Care:
Responsible for CRM optimization to leverage real sales value and improve consumer experience:
British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.
We are proud that we are consistently among the top 5 companies on the London Stock Exchange.
Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.
Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.
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